The Shoe Industry

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Term Paper Title	The Shoe Industry
# of Words	834
# of Pages (250 words per page double spaced)	3.34

The Shoe Industry

The Shoe Industry

     The shoe industry is one of the biggest moneymakers in the market, but it's
facing many changes, rushes, and difficulties.  The big power in the industry is
Nike inc. which all the other companies are trying to be like.  Some changes are
the industry as a whole is  moving there factories to the far east such as China.
The reason for this is they are trying to save costs for producing there shoes
by paying there workers less because they are in the far east.  Nike and Reebok
have already been in the east.  The shoe industry not including Nike inc. is
trying to make rushes to be number one, two, and three.  Another rush the
industry is making, is the rush for the deadline of sports shoes.  In other
words coming up with shoes for the sports that are in season.  The difficulties
the shoe industry has are making shoes that all people wear such as setting a
style for both inner city people and  suburb people.  Another difficulty the
shoe industry has is getting its stock value to rise again because all but Nike
and Fila's stock has dropped.  This is what the shoe industry is all about and
the difficulties, problems, and advances it has.
     There are four major companies in the shoe industry.  The dominant industry
is Nike inc..  Then going down the line is Reebok, Fila, and Adidas.  Nike being
the superpower has been in front of  all the other industries for many years.
Right now Reebok is the closest company to Nike  and is $2,459 behind in value
in MIL.  Nike's earnings in the last quarter leaped 24% which has pleased Wall
Street investors.  With such earnings Nike announced a 2-to-1 stock split, its
second in many years.  Nike and Reebok are far ahead than the other companies
because there factories are already in the far east, and other companies are
just starting to build them.  With Nike's earnings so high it'll be very hard
for  any of the companies to take over the number one spot.  Also, it'll be hard
to get the people's support in there products because most people have faith in
Nike.  Reebok number two in the industry is facing many problems.  First, there
is friction between the management spots for Reebok.  Second, Reebok is having
difficulty finding sports stars to endorse there products.  Finally, Reebok's
stock has dropped and is still dropping.  The reason for this is the people do
not prefer the shoes in how they look and how comfortable they are.  If Reebok's
stock continues to drop don't be surpr...

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