Tobacco Advertising And Its Effects On Young People

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Term Paper Title	Tobacco Advertising And Its Effects On Young People
# of Words	543
# of Pages (250 words per page double spaced)	2.17

Tobacco Advertising and its Effects on Young People

Tobacco Advertising and its Effects on Young People

Ryan Sharp English 10

     In this world there are many injustices that deal with our children.  A
main injustice is the advertising of tobacco directed to our youths.  Every day
3,000 children start smoking, most of them between the ages of 10 and 18.  These
kids account for 90 percent of all new smokers.  In fact, 90 percent of all
adults state that they first start smoking as a teenager.  The statistics
clearly show that young people are the prime targets of tobacco sales.

     The head of these media companies are Marlboro and Camel.  Marlboro uses
a western character known as The Marlboro Man, and Camel uses the “smooth
character” Joe Camel.  Joe Camel who is shown as a camel with complete style has
been attacked by many Tobacco-Free Kids organizations as a major influence on
the children of America.  Researchers at the Medical College of Georgia report
that almost as many 6-year olds recognize Joe Camel as they do Mickey Mouse.
That is very shocking information for any parent to hear.  Children are
attracted by these advertisements because they like cartoons, and they think
that a  cartoon is harmless and what the cartoon does is harmless too.  There is
so much cigarette advertising out there a child is sure to be struck by its
attention.

     The companies deny that these symbols target people under 21 and claim
that their advertising goal is simply to promote brand switching.  Illinois Rep.
Richard Durbin disagrees with this statement stating “If we can reduce the
number of young smokers, the tobacco companie...

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