Bombardier Report

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Term Paper Title	Bombardier Report
# of Words	2690
# of Pages (250 words per page double spaced)	10.76

Bombardier Report

Bombardier Report

Analysis of Bombardier:

     Bombardier took on its present form in 1976 when MLW-Worthington, a
manufacturer of locomotives, acquired Bombardier Ltd., a manufacturer of snow
tractors and snowmobiles.  The company was renamed Bombardier Inc. in 1978.  The
company has been active ever since in the acquisitions of various aerospace and
transportation companies around the world.

Nature of the Business

     Bombardier conducts business in five main areas: transportation
equipment, aerospace, defense, motorized consumer products, and in financial and
real estate services.  The total revenues increased by 20% from $5.9 billion to
$7.1 billion over the last year.
     To be able to see the extent of Bombardier's operations it is best to
look at each manufacturing group separately.

Aerospace

     Aerospace is Bombardier's most important industry.  It accounted for 47%
of sales and 33% of profit in 1995 and makes Bombardier the fourth largest
civilian airplane manufacturer in the world.   Bombardier's customers are spread
out over the globe.  They range from government and private commercial airlines
to wealthy individuals and corporations in need of private jets.  The products
that are driving the growth in this division are the RJ, the Global Express, and
the Lear-45.   De Havilland, which was recently purchased with help from the
Ontario government, produces the Dash-8 series of airplanes.  The Dash-8 has had
its production rate increased to 48 planes a year with about 81 on order.
Modified versions of the Dash-8 are in the works that could enable an even
bigger increase in production.  Bombardier has cut costs and increased the
profit margin at de Havilland to improve profitability.  Bombardier will likely
exercise the option to buy the remaining 49% from the Ontario government.  The
outlook for the success of the RJ is very good, although most of its sales rely
on a small number of companies, these companies are pleased with the RJ's
performance to date.  Bombardier's entrant into the long-range market is the
Global Express that has “about 60 orders” on the table, but needs 100 to break
even at a price of $34 million.  It is experiencing strong competition from
Gulfstream, which produces a plane that is targeted for the same market as the
Global Express.  Bombardier has been successful in turning around the troubled
Learjet operations and now expects Learjet to expand its aircraft production
with the introduction of the Lear-45, whic...

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