Broadcasting And Programing

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Term Paper Title	Broadcasting And Programing
# of Words	1784
# of Pages (250 words per page double spaced)	7.14

Broadcasting and Programing

Broadcasting and Programing

Steiner's Model

Steiner's model on programming preferences and broadcasting choices tries to
show how stations come to the conclusion of what programming to show. This model
goes on the assumption that broadcasters will go after the largest audience
possible.

Going on the information given about this hypothetical situation, we can predict
what each of the four stations in this market will show.

There are three distinct audience preferences. The first groups of 1200 viewers
has a first programming preference of sitcoms and a second choice of soaps. The
second group numbers 900 viewers and would pick cops first and soaps second. The
third group, 500 viewers, likes soaps first and sitcoms and their second choice.

This model says that the audience will watch their first choice first and then
the second choice, but only is their first choice is not available.

Let's say that the Federal Communications Commission licenses station A in their
market. Looking at the viewer preferences, station A would start to broadcast
soaps. By show soaps, it would capture a market of 2600 viewers. All viewers
would watch because soaps is their first choice or it is their second choice but
their first is not available.

The FCC then offers a license to station B. After examining the audience sizes,
stations B also starts to show soaps. By programming to this audience, it splits
the soaps market with station A and both of them have 1300 viewers.

Station B does not pick another programming because no other choice can offer
more than 1300 viewers.

When the FCC offers a license to station C, things will definitely change in
this market. Station C sees the biggest audience available is the sitcom market
with 1200 viewers.

But when station C takes that 1200 viewers from the soap audience which hold
sitcoms as their first choice, station A and B will both drop to 700 viewers.
They now have to make a decision. Both can find larger markets elsewhere.

One station, and it does not matter which one, will switch to cop shows. For
this hypothetical, station B would choose cops for 900 viewers.

Station A, who still is showing soaps, now only has 500 viewers. It does not
like that, so it starts to show sitcoms. Audience 3, with 500 viewers, now is
watching sitcoms because there are no soaps out there. Station A and C are both
showing sitcoms and are splitting a viewer audience of 1700 for 850 each.

Now that the viewers are confu...

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