Book Review Of Business Policy And Strategy: An Action Guide

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Term Paper Title	Book Review Of Business Policy And Strategy: An Action Guide
# of Words	4215
# of Pages (250 words per page double spaced)	16.86

Book Review of Business Policy and Strategy: An Action Guide

Book Review of Business Policy and Strategy: An Action Guide

        Submitted in partial fulfillment of B.S. in Business Administration
        Century University, New Mexico
        Grade = 95% {A}

        Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies
and interrelationships that exist among the many functional areas which
undergraduate students typically study.  The authors intend the text to
supplement the typical case book and/or computer simulations used in teaching
business strategy (ix).  Situational analysis is presented, as is a structure
for developing strategy.  Practicality and real world experience is combined
with educational theory to provide as complete a picture as possible of strategy
in business.
        The authors have divided the text into 15 chapters with no further
subdivisions. It is possible, however, to group the chapters into specific areas
of study.  For example, the first chapter, "Business Failure -- Business
Success," examines why businesses fail, and provides the reason for continuing
with the remainder of the text.  The next two chapters focus on the "field of
action," including the business environment and the business system.  The fourth
and fifth chapters introduce strategic management (chapter 4) and the struggle
not only to survive, but to prosper using strategic management (chapter 5).
Chapters Six through Nine address specific functional areas (marketing,
accounting/finance, production, and engineering/research and development).
Chapters 10 and 11 introduce the reader to the problems of managing human
resources (chapter 10) and data processing resources (chapter 11).  The last
four chapters discuss the issues involved with analyzing business situations.
Multinational business analysis is the subject of chapter 12, while chapter 13
turns the reader's attention to how to conduct an industry study.  Chapters 14
and 15 focus on how to analyze a case and illustrations of case analysis,
respectively.  The text concludes with an appendix of symbols used by those who
evaluate reports and a general index to topics within the book. The authors make
good and frequent use of charts, graphs, forms and other graphic techniques to
illustrate their points.  Each chapter concludes with a selected bibliography
that the student may use for additional research.  The book ...

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