Coca-Cola And Its Evolution

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Term Paper Title	Coca-Cola And Its Evolution
# of Words	2188
# of Pages (250 words per page double spaced)	8.75

Coca-Cola And Its Evolution

     The Coca-Cola company started out as an insignificant one man business and over the last one
hundred and ten years it has grown into one of the largest companies in the world.  The first operator of
the company was Dr. John Pemberton and the current operator is Roberto Goizueta.  Without societies
help, Coca-Cola could not have become over a 50 billion dollar business.
     Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist.  He concocted the
formula in a three legged brass kettle in his backyard on May 8, 1886.  He mixed a combination of lime,
cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage(Things go better
with Coke 14).  Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-
carbonated beverage.  Later on, the carbonated water was added to the syrup to make the beverage that we
know today as Coca-Cola.
     Coca-Cola was originally used as a nerve and brain tonic and a medical elixir.  Coca-Cola was
named by Frank Robinson, one of Pemberton's close friends, he also penned the famous Coca-Cola logo in
unique script.  Dr. John Pemberton sold a portion of the Coca-Cola company to Asa Candler, after
Pemberton's death the remainder was sold to Candler.  Pemberton was forced to sell because he was in a
state of poor health and was in debt.  He had paid $76.96 for advertising, but he only made $50.00 in
profits.  Candler acquired the whole company for $2,300(Coca-Cola multiple pages).
     Candler achieved a lot during his time as owner of the  company.  On January 31, 1893, the
famous Coca-Cola formula was patented.  He also opened the first syrup manufacturing plant in 1884.
His great achievement was large scale bottling of Coca-Cola in 1899.  In 1915, The Root Glass Company
made the contour bottle for the Coca-Cola company.  Candler aggressively advertised Coca-Cola in
newspapers and on billboards.  In the newspapers, he would give away coupons for a free Coke at any
fountain.  Coca-Cola was sold after the Prohibition Era to Ernest Woodruff for 25 million dollars.  He
gave Coca-Cola to his son, Robert Woodruff, who would be president for six decades(Facts, Figures, and
Features Multiple pages).
     Robert Woodruff was an influential man in Atlanta because of his contributions to area colleges,
universities, businesses and organizations.  When he made a contribution, he would never leave his name,
this is how...

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