Management And The Body Shop

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Term Paper Title	Management And The Body Shop
# of Words	1379
# of Pages (250 words per page double spaced)	5.52

Management and The Body Shop

Management and The Body Shop

In this paper I will be taking a look at basic management functions. The
approaches, and the synthesis of two views of management. I will attempt to
take an overview of culture and its effect on a company.

In today's changing global environments many companies have joined the open
trade policies, and existing foreign opportunities available to growing
companies with positive views and socially responsible attitudes.

It all sounds like a lot to cover in a short essay so I will introduce a company
that has in its short, yet very successful existence transformed through all the
levels and practices mentioned above. The company is called "The Body Shop", I
hope you have heard of it for that would make our journey through it's
development even more enjoyable.

Management is described as the process of getting activities with and through
other people. This philosophy has been so widely examined that there are
literally millions of opinions and differing views on the subject. We will only
be examining the functions of management where the basics of planning,
organizing, leading, and controlling apply to The Body Shop. In 1976 an
inexperienced Anita Roddick got tired of unsubstantiated Management and The Body
Shop

claims of the cosmetics industry that their products couldn't deliver. She
decided to make a decision that would change her life forever. Anita became a
manager of her own small business in Brighton England. Selling the natural
secrets found throughout the world; learned from extensive travel while employed
as a teacher with the U.N., she created a cottage industry of exotic personal
body care products.

Planning proved to be the first big obstacle to learn in the road to efficient
management. Taking care of buying from around the world for her special products
had plunged Anita into a frightening and difficult role that she needed help
with. Anita organized her financial burdens by taking on an investor Ian McGlinn,
in turn giving him a 50 percent stake in the business.

Furthermore she sold the name The Body Shop to personal recruits, carefully lead
and controlled by her own philosophies and ideals. Anita had become an ideal
example of the classic top level manager taking on the responsibility of
decision, communication, and information needed to project her company as a
serious competitor, ready for today's global market. Management and The Body
Shop

The Body Shop follows the original ge...

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