Direct Marketing

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Term Paper Title	Direct Marketing
# of Words	1333
# of Pages (250 words per page double spaced)	5.33

direct marketing

[Category]:

Business

[Paper Title]:

direct marketing

[Text]:

Mail Order has prospered for decades and it still continues to prosper even
during the Internet revolution. You still receive sales letters in the mail. You
still see ads through magazines you are reading. If you will open your eyes you
will see that the "Death" of mail order has been greatly exaggerated.
It is still alive and well on planet earth. Mail order has withstood the test of
time. Although, everything isn't profitable to sell by mail. You will see many
people online who are trying to sell products that could have never made it
through a mail order approach. The sales letter is too poor and the concept
behind the product just won't fly. Many of them are trying to sell products,
which can be picked up at any local store. These types of web sites would never
have stood a chance if they tried mail order. The expenses that went along with
it would absolutely destroy their business - the postage, the ad costs, the
fulfillment, the order lines, etc. The reason they have never realized that they
have picked such a hard product to sell is the fact that they have never
compared it to a mail order approach. Through the Internet and the free
advertising available online, they are able to make money from even the most
difficult products and the worst sales letters. Even though they are making some
sales through free advertising online, what they don't realize is that their
time could be used much more productively by selling the "right"
product to the "right" market. Companies could be making 10 to100
times as much money by putting forth the exact same amount of effort if they had
applied a few mail order ideas to their Internet business. How does a mail order
business choose the right product? The first test they put it through is that it
must not be available reliably locally. It shouldn't be something people can run
down to the store and pick up. It should be something unique or something that
can presented in a unique way (if it is available locally). The second test they
put it through is that it must be easy to target the best potential prospects
and buyers. People do not start mail order businesses and try to sell to
everyone. The product needs to be something that appeals to a specific niche
market.

Successful mail order and direct mail businesses target their market like a
sharp shooter. Mail order initiativeswould not work if your going through the
phone book and ...

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