MAD Magazine: Its Success

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Term Paper Title	MAD Magazine: Its Success
# of Words	316
# of Pages (250 words per page double spaced)	1.26

MAD Magazine: Its Success

MAD Magazine: Its Success

        MAD Magazine is a counter culture publication that was founded in the
1960's by William M. Gaines. The magazine satirizes everything from popular
television and entertainment, to important political issues and government
leaders. Despite the fact that MAD contains no advertisements, it has flourished
for more than three decades and is still widely read today.
     In today's media advertisement has become a necessary part of the
business, Ads fill the pages of newspapers, magazines, even comic books. In this
clip journal project, I am attempting to determine why MAD Magazine has survived
over the years without the aid of advertisement.
        I have come up with three main factors that could explain MAD's success.
     The first factor that has made Mad's survival over the years possible is
it's foundations. Its creation was during the sixties, when counter culture was
at its peak, a time when rebelling against "the system" ...

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