ADVANCED EXPORT MARKETING

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Term Paper Title	ADVANCED EXPORT MARKETING
# of Words	1509
# of Pages (250 words per page double spaced)	6.04

                         ADVANCED EXPORT MARKETING
                           MAJOR ASSIGNMENT

     There are already many federal programs that assist exporters in various ways including Progam for Export Market Development (P.E.M.D.), Canadian International Development Association (C.I.D.A.) and Canadian Commercial Corporations (C.C.C.).  These programs help exporters secure and enhance access for Canadian goods and services in world markets.  They also strengthen Canada's international marketing effectiveness and help promote awareness of export markets and opportunities.  These exporting programs also promote Canada's economic, political, security and other interests, both bilaterally and through international institutions.  They advise the government on international developments and on the international implications on the domestic policies.

     There is alot of help out there for exporters but new programs should be introduced and old programs should be updated. I will introduce a new program where anybody can apply for help in exporting which will be called " A FOOT AHEAD "(A.F.A.).  A.F.A. will be fully examined and explained in the following report and Iwill also show some very interesting improvements to the existing government exporting program called P.E.M.D.

A FOOT AHEAD (A.F.A)

     There are many problems facing Canadian companies in gaining export competiveness.  A.F.A. wants to reduce these problems and make it much easier for the exporters to crack the foreign markets.  These problems consist of:
            1)  Lack of market analysis
            2)  Lack of market strategy
            3)  Pricing problems - Labour
                                 - Transportation cost
                                 - Economics of scale
                                 - Outdated manufacturing                                              facilities
            4)  Distance from market (serviceability aspects)
            5)  Lack of management initiative
                    (no long range plans - lack of know how)
            6)  Subsidiary relations
                  (affects marketing and research and                              development)
            7)  Risk takers - lack of - (companies and banks)

A.F.A. knows these problems exist and wants to take care of them for the exporter who may be to confused and/or unsure of themself to become involved in foreign investment.




     A.F.A. consists of 7 graduates from the Sir ...

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