Communications

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communications

[Category]:

Technology

[Paper Title]:

communications

[Text]:

The extent to which communication has taken over our lives is unbelievable at
times. Everywhere people look now, there is another "toy," or
"gadget" trying to make our lives easier. But do these new gizmos and
gadgets truly improve our lives? Most people would say that yes, they do. But
when taking a critical approach to this issue, the results may not be what you
might think. In this day and age of constantly improving advancements of
technology, it is interesting to examine what we as a society want out of our
lives.

Many of the products out currently claim to be "on the cutting edge of
technology." In fact, most of the advertisements used to promote the
services claim that their technologies will make your life so much better that
it is imperative that everyone have what they are offering. For example, in the
Bose technology advertisement, the marketers claim that their technology can
"be virtually indistinguishable from magic." Their products are a new
line of speakers that are so small that they can fit in the palm of your hand.
They are designed, "For your home. Your car. Your business. Your
life." The technologists that created this technology converged the idea of
having a home stereo or a car stereo, into a "personal music center."
The technologists are taking a giant leap, assuming that we as a society WANT
and NEED this sort of thing.

The WordPerfect Office 2000 ad also claims that it has "cutting-edge
features." This advertisement is not as straightforward as the Bose
Speakers ad, but it too assumes that people need to have this new technology in
their lives in order to make their lives better. The main headline of this
advertisement reads: "One day, I will prove that Karl Marx created Adam
Smith in a secret underwater bio lab." As we all know, Karl Marx was a
powerful philosopher who wanted to create complete equality. In this ad, Adam
Smith is the average man. What the organizations are trying to promote is the
idea of equality: their technology allows even the most normal (Smith) consumers
to have access to the same things as great teachers and philosophers have. They
are two entirely different people with one technology that ties them together.
According to Nicholas Negroponte, in Being Digital, the technological changes in
our world appeal only to a small population of the peo

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