Computers And Marketing

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Term Paper Title	Computers And Marketing
# of Words	1671
# of Pages (250 words per page double spaced)	6.68

Computers And Marketing

Computers And Marketing

     Marketing is the process by which goods are sold and purchased.  The aim of
marketing is to acquire, retain, and satisfy customers.  Modern marketing has
evolved into a complex and diverse field.  This field includes a wide variety of
special functions such as advertising, mail-order business, public relations,
retailing and merchandising, sales, market research, and pricing of goods.

     Businesses, and particularly the marketing aspect of businesses, rely a
great deal on the use of computers.  Computers play a significant role in
inventory control, processing and handling orders, communication between
satelite companies in an organization, design and production of goods,
manufacturing, product and market analysis, advertising, producing the company
newsletter, and in some cases, complete control of company operations.

     In today's extremely competitive business environment businesses are
searching for ways to improve profitability and to maintain their position in
the marketplace.  As competition becomes more intense the formula for success
becomes more difficult.  Two particular things have greatly aided companies in
their quests to accomplish these goals. They are the innovative software
products of CAD/CAM and, last but not least, the World Wide Web.

     An important program has aided companies all over the world.  Computer-
aided design and computer-aided manufacturing (CAD/CAM) is the integration of
two technologies.  It has often been called the new industrial revolution.  In
CAD, engineers and designers use specialized computer software to create models
that represent characteristics of objects. These models are analyzed by computer
and redesigned as necessary.  This allows companies needed flexibility in
studying different and daring designs without the high costs of building and
testing actual models, saving  millions of dollars.  In CAM, designers and
engineers use computers for planning manufacturing processes, testing finished
parts, controlling manufacturing operations, and managing entire plants.  CAM is
linked to CAD through a database that is shared by design and manufacturing
engineers.

     The major applications of CAD/CAM are mechanical design and electronic
design. Computer-aided mechanical design is usually done with automated drafting
programs that use interactive computer graphics.  Information is entered into
the computer to create basic elements such as circles, li...

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