Cola Wars

Below is a free term papers summary of the paper "Cola Wars." If you sign up, you can be reading the rest of this term papers in under two minutes. Registered users should login to view this term paper.

Term Paper Title	Cola Wars
# of Words	1103
# of Pages (250 words per page double spaced)	4.41

Cola Wars

Cola Wars

        Stephen Brennan
        Accounting II
        Tue/Thur. 3-4:30

The Wall Street Journal recently did an article on how the soft-drink
battleground has now turned toward new overseas markets.  While once the United
States, Australia, Japan, and Western Europe were the dominant soft-drink
markets, the growth has slowed down dramatically, but they are still important
markets for Coca-Cola and Pepsi.  However, Eastern Europe, Mexico, China, Saudi
Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are
forming joint bottling ventures in these nations and in other areas where they
see growth potential.  As we have seen, international marketing can be very
complex.  Many issues have to be resolved before a company can even consider
entering uncharted foreign waters.  This becomes very evident as one begins to
study the international cola wars.  The domestic cola war between Coca-Cola and
Pepsi is still raging.  However, the two soft-drink giants also recognize that
opportunities for growth in many of the mature markets have slowed.  Both Coca-
Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find
themselves asking, "Where will sales of the next 10 billion cases come from?"
The answer lies in the developing world, where income levels and appetites for
Western products are at an all time high.

Often, the company that gets into a foreign market first usually dominates that
country's market. Coke patriarch Robert Woodruff realized this 50 years ago and
unleashed a brilliant ploy to make Coke the early bird in many of the major
foreign markets.  At the height of World War II, Woodruff proclaimed that
Awherever American boys were fighting, they'd be able to get a Coke. By the time
Pepsi tried to make its first international pitch in the 50s, Coke had already
established its brand name and a powerful distribution network.

In the intervening 40 years, many new markets have emerged.  In order to profit
from these markets, both Coke and Pepsi need to find ways to cut through all of
the red tape that initially prevents them from conducting business in these
markets.  This paper seeks to examine these markets and the opportunities and
roadblocks that lie within each.

In 1972, Pepsi signed an agreement with the Soviet Union which made it the first
Western product to be sold to consumers in Russia.  This was a landmark
agreement and gave Pepsi the first-mover advantage.  Presently, Pepsi has 23
pl...

This is not the end of the termpaper! Register below to see the complete version of this term paper.

Membership Plans	Credit Card	Check

1 month membership

3 month membership (You Save 50%)

6 month membership (You Save 67%)

Copyright © 2002-2007 Mid Term Papers. All rights reserved. This term papers website is used for research purposes only.
If you have forgotten your username or password, please click here.
If you like to cancel your account, please click here.

1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22