Advertising Strategy Perseverance Is The Key. We As Employees And Sales People H

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Term Paper Title	Advertising Strategy Perseverance Is The Key. We As Employees And Sales People H
# of Words	751
# of Pages (250 words per page double spaced)	3

Advertising Strategy     Perseverance is the key.  We as employees and sales people have to accept the fact that we will have to make certain sacrifices and but aside our good for the good of the store for the time being.  We must make a conscience effort to accomplish our daily tasks.   We must be motivated.
     As far as advertising goes, I have come up with a feasible approach to the problem.  While word of mouth is still the greatest of all advertising,  I think for the time being, we should rely heavily upon the flier method to get our name out to as many people as possible in the shortest amount of time.
     My plan is as simple as it is complex.  Starting on every Monday of each week.  I propose that two people design/Copy adds.  These two people will have no other purpose except to stand by the copy machine and print off adds.  I recommend that the ads should be no fewer than 300.  I agree this will take some time, but in the long run, it will save us time in the places where we need it the most.  Tuesday, is the first day of the week where we will go out and distribute 200 of the ads to places such as Best buy and Gateway.  I site these places first because of the fact that the average house hold mother does all of her shopping earlier in the week as opposed to later in the week.  The target audience I plan to promote to will be identified later.
     On Wednesday, again two people will run off 300 ads and will be prepared to distribute 200 of them on the following day.  Thursday will be the day that the store will be closed from 3-5 because I think in the essence of time that everyone present on this day will play a part in distribution the ads.  I highly recommend that we approach the Downtown/metro area on this day.  I site two reasons for the day and time.  One, because everyone will be at work during 3-5, thus, their cars will be parked in the parking garages.  Out of the 4 garages that are open to the public,  I see no reason why 4 people in g...

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