Marketing Project

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Term Paper Title	Marketing Project
# of Words	1399
# of Pages (250 words per page double spaced)	5.6

Marketing Project

Introduction

     In the ever changing technological era of the soon to be 21st century,  electronic
advancements have amazed us all.  Unfortunately, the educational gap for the common
man/woman as a computer end user has left many far behind.  There are those who know
and those who don't.  This gap is the anchor of the computer industry.  One question
comes to mind.  "Why would I buy a computer, investing thousands of dollars, when I
don't know the first thing about them?"  If it were as easy as plugging it in and it guiding
you through every nook and cranny answering every question you had, then the computer
would basically sell itself.  However, the shortcomings of this incredible technology
intimidates the average person.  There has to be a liaison, an educator, a hand-holder,
someone that is there, patient and understanding, willing to teach and guide the most timid
of users.  This is where my service comes in to play.  A service that is there for the
computer novice,  a strong, knowledgeable voice just a phone call away,  soothing the
anxieties, relieving the pressures of ignorance.

Target Market

     A geographic approach for my business would be the most feasible.  I'm concerned
with anyone that now owns, plans to own, or is reluctant to own because of their fear due
to lack of knowledge.  As a test area, I would keep my business in the immediate vicinity.
The Battle Creek/Kalamazoo area would be my start up point.  Although computer sales
have increased considerably due to the drastic drop in prices and at the same time the
increase in speed and abilities,  I don't want to bite off more than I can chew.  There will
always be computer users because,  like the television,  society has welcomed the
computer chip into everyday life.  In other words,  expansion will be there.

Product Strategy

     My business is a service to the public.  Mainly telephone contact to all that
contract with the service.  For those extreme cases, home visits may be a necessity.  The
main purpose is to guide the computer owner through any problems they may encounter.
At the present time, most computer companies offer assistance at a fee of $35 per
situation.  That means every time you need help it's $35.  I ran into this when I first
purchased my computer and I was quite angry about it.  I gave my business to this
company, not to mention almost three thousand dollars, and they have the gall to charge
me more every time I had a problem.  If someone who ha...

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