In 1957, A Coach And An Athlete Met At The University Of Oregon, And Together Th

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Term Paper Title	In 1957, A Coach And An Athlete Met At The University Of Oregon, And Together Th
# of Words	303
# of Pages (250 words per page double spaced)	1.21

Nike

In 1957, a Coach and an athlete met at the University of Oregon, and together they went on to establish the most successful athletic footwear company in the world. Bill Bowerman and Phil Knight are these founders. The history of Nike can be split up into sections of three decades. From 1961 to 1971, Knight decided that dealing Tiger, a Japanese company, would break up the World domination in athletic shoes by Germany. He traveled to Japan and met with the executives for Tiger. When asked what company he represented, Knight, caught off guard, uttered the words “Blue Ribbon Sports,” giving birth to the forerunner of Nike. Soon the revenue on the company began to rise, and finally in 1971, student Carolyn Davidson designed the Swoosh for $35.00.
From 1972 to 1980, Blue Ribbon Sports underwent quite a few changes. BRS split from Tiger and became Nike, ...

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