1. Which Of The Proposed TV Commercial Best Implemented The Message Selected By

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Term Paper Title	1. Which Of The Proposed TV Commercial Best Implemented The Message Selected By
# of Words	681
# of Pages (250 words per page double spaced)	2.72

1. Which of the proposed TV commercial best implemented the message selected by the product manager?  Why?

Given the 3 commercial, I would have chosen commercial #2 as it had full fill most of the product manager requirement.  The product manager requirement was basically,

An advertising copy that is directed to an all family audience, which particular emphasis on homemakers in homes with children 5 to 17.
A copy to all geographic areas and among all socioeconomic group.
To stress on the familiar taste enjoyment of an ice cream soda which is quickly and conveniently available at home.
A copy which dramatize the interest and excitement inherent in the totally new product concept Sodaburst represented.
The basic selling proposition – a real ice cream soda that makes itself at home in one minute cold.

Thus I think this is the most appropriate TV commercial that fits the requirement perfectly.  As it is clearly shown in the commercial itself that the advertisement focuses it central of attention to homemaker and children.  This is clearly shown by the characters in the commercial which consist of two adult, male and female and two children.

Other than that, the advertisement also focuses on the easy way to prepare it.  The instruction in this commercial is particular clear too as there is narration in the background of the advertisement informing the audience how it is done.  As for the narration, it is pretty easy to understand and even a 5 year old kids would probably understand it.  Commercial #2 ways of making the drink is rather more easy to see and understand comparing to commercial #1 which most of the time using extreme close up and close up. As for commercial #3, it is more resembling commercial one which uses extreme close up and close up when introducing how to make the drink.  Close up and extreme close up sometimes makes your product looks particularly funny in a certain kind of angle.

The music and sound uses in commercial #2 ...

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