Advanced Export Marketing

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Advanced Export Marketing

Advanced Export Marketing

ADVANCED EXPORT MARKETING
MAJOR ASSIGNMENT

There are already many federal programs that assist exporters in various
ways including Progam for Export Market Development (P.E.M.D.), Canadian
International Development Association (C.I.D.A.) and Canadian Commercial
Corporations (C.C.C.). These programs help exporters secure and enhance access
for Canadian goods and services in world markets. They also strengthen Canada's
international marketing effectiveness and help promote awareness of export
markets and opportunities. These exporting programs also promote Canada's
economic, political, security and other interests, both bilaterally and through
international institutions. They advise the government on international
developments and on the international implications on the domestic policies.

There is alot of help out there for exporters but new programs should be
introduced and old programs should be updated. I will introduce a new program
where anybody can apply for help in exporting which will be called " A FOOT
AHEAD "(A.F.A.). A.F.A. will be fully examined and explained in the following
report and Iwill also show some very interesting improvements to the existing
government exporting program called P.E.M.D.

A FOOT AHEAD (A.F.A)

There are many problems facing Canadian companies in gaining export
competiveness. A.F.A. wants to reduce these problems and make it much easier
for the exporters to crack the foreign markets. These problems consist of:
1) Lack of market analysis
2) Lack of market strategy
3) Pricing problems - Labour
- Transportation cost
- Economics of scale
- Outdated manufacturing facilities
4) Distance from market (serviceability aspects)
5) Lack of management initiative
(no long range plans - lack of know how)
6) Subsidiary relations
(affects marketing and research and development)
7) Risk takers - lack of - (companies and banks)

A.F.A. knows these problems exist and wants to take care of them for the
exporter who may be to confused and/or unsure of themself to become involved in
foreign investment.

A.F.A. consists of 7 graduates from the Sir Sanford Fleming College
International Trad

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