How Do Dixons And Tandy Add Value To The Products They Sell?

Below is a free term papers summary of the paper "How Do Dixons And Tandy Add Value To The Products They Sell?." If you sign up, you can be reading the rest of this term papers in under two minutes. Registered users should login to view this term paper.

Term Paper Title	How Do Dixons And Tandy Add Value To The Products They Sell?
# of Words	1095
# of Pages (250 words per page double spaced)	4.38

How Do Dixons and Tandy Add Value To The Products They Sell?

How Do Dixons and Tandy Add Value To The Products They Sell?

How do Dixons and Tandy add value to the products that they sell, and, in doing
so, what benefits are passed on to the consumer? Do high street consumer
electronics stores offer better value for money than their mail-order
counterparts?

The raw price figures show that, obviously, the high street stores cost more
than the mail-order stores, but are the benefits that the high street stores
bring worth the extra price?

I took the prices of five types of products, a large stereo, a portable system,
a small television, a video recorder, and a computer. The large stereo was an
AIWA NSX-V710, the portable system was a Sanyo MCD 278, the small televisions
that I chose were not available in both stores, and so I had to choose similar
models. The models I chose were the Matsui 14" Remote from Tandy and the Nokia
14" Remote from Dixons. The models were both available from the mail-order
supplier, at the same price. The video recorder that I chose to use was an AKAI
VSG745, and was in fact available from both stores. The computer was the most
difficult part of the system to match, as the Dixons systems came with some
added bonuses such as extra multimedia software and Internet capability. I
therefore reduced the price of the Dixons machine to account for these
differences, by deducting the price that it would cost to upgrade on the Tandy
machine. So, to give the Tandy computer Internet capability would cost Ł150, so
that was deducted, and the multimedia software would have cost Ł50, so that was
deducted. The computer specification I aimed to have as a common platform was an
Intel Pentium 120MHz machine, with 8MB RAM, a 14" monitor, at least a 1 GB Hard
Disk and MPC level 2 capability (i.e. be able to use CD-ROM Multimedia titles).
The mail order supplier I chose to match these specifications with was Computer
Trading, as they offered a system which was a close match to the Tandy and
Dixons ones, while having a low price. The common factor with all the products
is that they are all more expensive than their mail-order price counterparts.
This means that the high street stores 'add value'. Adding value is taking one
or more parts or products, combining, changing or adding to them, in such a way
that the perceived value of the product is increased by more than the cost of
the change. For example you might expect to pay Ł150 more than the cost of t...

This is not the end of the termpaper! Register below to see the complete version of this term paper.

Membership Plans	Credit Card	Check

1 month membership

3 month membership (You Save 50%)

6 month membership (You Save 67%)

Copyright Š 2002-2007 Mid Term Papers. All rights reserved. This term papers website is used for research purposes only.
If you have forgotten your username or password, please click here.
If you like to cancel your account, please click here.

1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22