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Steve RainwaterBelow is a free term papers summary of the paper "Steve Rainwater." If you sign up, you can be reading the rest of this term papers in under two minutes. Registered users should login to view this term paper.
Steve Rainwater 10-19-98 Mrs. Maynard English 1A The Advertisement "Wear it and be Happy," What is behind the words of advertisement? Besides how many different ads tell us the same thing, "buy, buy, buy." It seems like today, that all ads are summing up, that if you use their product, then your life will be better. Ads are supposed to attract the reader's eyes, just like this advertisement caught my eye with the quote. In the Clinique "Happy" ad, their quote is "wear it and be happy," but how can a perfume make you happy. Sure it may smell good and get you a compliment or two, but it is not going to make your life any easier or take away any of that non-wanted stress. So what is in an advertisement? This advertisement is trying to sell a product to a perfume buyer. At the same time, it's telling you something that it is completely incapable of doing, which is making you happy. It is working and this is what an advertisement is supposed do, sell. This advertisement, as I said in the paragraph above, caught my attention with their quote. The quote is about being happy and forces you to glance at the picture on the ad verse the bottle that they are trying to sell, which will probably be a one hundred-pound, beautiful model who is happy because she has everything that is out of the usual. On this advertisement they have this beautiful model with a big beautiful smile being kissed by this handsome man. It implies that if you wear this perfume then you will be just as happy as this woman on the cover does and possibly have good looking guys just like her. Well this is why I find advertisements somewhat ridiculous. When young girls look through these magazines and see these ads, it begins to influence them for what they are supposed to look like and be like. As these girls grow up, they will become more and more depressed because they won't have... This is not the end of the termpaper! Register below to see the complete version of this term paper.
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