The U.S. Is A Land Of People On The Move. When The Mustang Was

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Term Paper Title	The U.S. Is A Land Of People On The Move. When The Mustang Was
# of Words	690
# of Pages (250 words per page double spaced)	2.76

     The U.S. is a land of people on the move.  When the Mustang was

introduced it was an instant sucess.  The Mustang appealed to a wide variety

of people.  Sports car lovers liked the sporty look, young drivers liked the

"four-on-the-floor" and bucket seat options, and women liked the interior and the

convertible.  This car had a wide range of options for just about everyone.  And

finally, the Mustang came with and affordable price.

     The Mustang was presented to the public on April 17, 1964.

Some people refer to the cars made in 1964 as 1964 1/2 model.  Others

refer to it as the early 1965 model.  In March of 1966, the one millionth Mustang was

produced.

     Ford Motor Company predicted they would sell 100,000 Mustangs in

the first year of production.  But, to their surprise, they sold 100,000 cars in

the first 4 months.  On the first day 22,000 orders were taken.

     The original Mustang was a fast, sporty looking car.  Ford Motor Company

considered names of other animals before deciding on the Mustang.  Other

names considered were Special Falcon, T-Bird II, and Thunderbird II.  John

Conley, of Ford's ad agency, was a man who liked horses.  He suggested a

series of Ford cars named after horses.  These cars included the Colt,

Bronco, Pinto, and Maverick.

     Lee Iacocca was an executive at Ford Motor Company.  He wanted to produce

a Ford automobile to compete with the European sports cars and also be a car

everyone could afford.  The goal was to produce a car that could be sold for under

$2500.  The hard top originally sold for $2,368.  That same model is now considered a

classic.

     Ford designers wanted to design a 2-seater car but Lee Iacocca said a 4-seater

would sell much better.  A 4-seater car would allow enough room for a family of 4 and

could therefore be marketed to a much larger group of people.  The 4-seater Mustang

has been one of the best sellers in the h...

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