Since The Dawn Of Man, Fads Have Changed Periodically From The Lion Skin Butt-fl

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Term Paper Title	Since The Dawn Of Man, Fads Have Changed Periodically From The Lion Skin Butt-fl
# of Words	951
# of Pages (250 words per page double spaced)	3.8

Since the dawn of man, fads have changed periodically from the lion skin butt-flap, to eating dinner in front of the television.  Some have been huge successes and then others have been eye-throbbing disasters.  For an inquisitive person, creating a trend can lead to a profitable business like Tommy Hilfiger, still there are the few exceptions.  However, it is because of a natural media driven entertainment industry that trends are created and manufactured.  Humans follow fads for several reasons, but can that become a problem?  Many consider fads as an important part of life and believe it is impossible to live without them.  Perhaps by understanding the reasons humans copy ideas, the conspiracy that surrounds fads will be unveiled.

     The magazine "Self Esteem" published an article that rated the reasons why so many follow trends.  Among the top rated reasons were the feelings of security, and popularity, but to make a statement was the number one reason that most of the people who were asked gave.  Some of the top ranking psychiatric doctors around the world, attribute the well known success of fads to the confidence people gain when they are accepted by others.  They stated that self-esteem is necessary to survive the pressures of the real world, and by just simply wearing the popular brand names, the emotional levels of fear decrease remarkably.  Popularity plays a huge role with teenagers because by dying their hair and using Calvin Klein cologne, their friends double in number.  Just recently, huge statements have been made by those whose popularity exceeds the common man.  For example, when Bill Clinton brought the first dog into the White House, an enormous statement was made.  In fact, according to the American SPCA, the after shock of that one event caused the dog versus cat ratio in homes to rise significantly.  Nike has become the success they are today from just getting famous childhood idles to market their product on television and the basket-ball court for that instance.  Whether or not Nike shoes make people soar through the air is still up for debate, but the fact that Michael Jordan wears the shoe makes all the difference.  Industries with celebrities like Mike working for them could sell shoes with no laces and still make a profit.  Another question asked frequently today is why do fads exist?

     The existence of fads has been pondered since many people started following weird or fascinating ideas just because their peers were.  This lea...

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