* Evaluate Her Strategy Planning For Her New Business.
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| Term Paper Title | * Evaluate Her Strategy Planning For Her New Business. |
| # of Words | 348 |
| # of Pages (250 words per page double spaced) | 1.39 |
* Evaluate her strategy planning for her new business.
>From her love to stay in Petosky; she started the carpet cleaning service by her saving money, and based
on her experience when she worked part-time for Joel Bullard. Mr. Bullard has a very successful business
at this small town, dominates this carpet cleaning service, and so far no one able to compete to him in
quality, strong relationship with many loyalty clients. Jane Galloway try so hard in advertising, taking care
of her customer’s work but she still unable to reach her goal, $60,000/year.
* Why was not she able to reach her goal of $60,000/year?
The most important problem of Jane is she did not do any marketing research in potential need of
customers, she tries to sell the service she has rather the customer need. First, she should do marketing to
know this business saturated at this town or not?. It seems to me that this small town just needs some extra
works in the peak seasons as summers and winters. Second, she should st
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