Observing Infomercials

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Term Paper Title	Observing Infomercials
# of Words	392
# of Pages (250 words per page double spaced)	1.57

Observing Infomercials

[Category]:

Miscellaneous

[Paper Title]:

Observing Informercials

[Text]:

Observing Infomercials

While watching late night infomercials on television I

asked myself, do the operators treat everyone the same? How

much do they know about the product they are selling and are

they concerned with your well being? To answer these

questions I preformed a few tests for two nights in a row.

First I acted like an elderly lady and then a regular middle

aged person.

The first number I called was selling an ionizer, or

air purifier. They hung up right away when they heard a

middle aged person asking if it would help with a gas

problem. To, my surprise when I called back as the elderly

woman they also hung up. The second number called was

selling a BowFlex body building machine. They also sensed a

prank from the middle-aged person but were very helpful to

Mildred, the elderly lady.

Mildred called back a second time and they were very

helpful and explain that it would most certainly help clear

the air, and went into full detail about how it worked.

Mildred also complained about the rudeness of the lady

reached before and they were very apologetic and helpful.

The Bowflex operator explained what the mac...

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